How we rate brands

Framework for 2026 — editorial, not a promise of outcomes.

1. Licence & transparency: we look for clear ownership, UK-facing compliance messaging, and accessible terms.
2. Payments & withdrawals: we summarise common methods — speeds depend on verification and provider rules.
3. Safer gambling tools: deposit limits, reality checks, and signposting to national helplines matter in our write-ups.
4. Offer clarity: we avoid hype and highlight wagering and eligibility caveats where possible.

Rankings and scores are editorial aids only. They are not personalised advice and do not guarantee results. 18+ only.